PERSONAL INFORMATIONS WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, your IP address, your time zone, and some of the cookies that are installed on your device. In addition, as you browse the Site, we collect information about the individual web pages or products you view, the websites or search terms that referred you to the Site and how you interact with the Site.
We refer to this automatically collected information as "Device Information". We collect Device Information using the following technologies: - "Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org. - "Log files" track actions that occur on the Site and collect data, including your IP address, browser type, Internet service provider, referring/exit pages, and timestamps. - "Web beacons", "tags" and "pixels" are electronic files used to record information about how you navigate the Site.
In addition, when you make or attempt to make a purchase on the Site, we collect certain information about you, including your name, billing address, shipping address, payment information (including credit card numbers), e-mail address and telephone number. We refer to this information as "Order Information".
In addition, we use this order information to:
To communicate with you; To review our orders for potential risk or fraud; and Where consistent with the preferences you have shared with us, to provide you with information or advertisements regarding our products or services.
We use the device information we collect to help us detect potential risks and fraud (in particular, your IP address) and, more generally, to improve and optimize our site (for example, by generating analytics about how our customers navigate and interact with the site, and to evaluate the success of our marketing and advertising campaigns). We may also use this information to retarget and advertise our products to you.
SHARING YOUR PERSONAL INFORMATION
We share your personal information with third parties to help us use your personal information, as described above. For example, we use Wordpress to power our online store - you can learn more about how Wordpress uses your personal information here: https://www.wordpress.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the site. To learn more about how Google uses your personal information, click here: https://www.google.com/intl/en/policies/privacy/.
You can also opt out of Google Analytics at https://tools.google.com/dlpage/gaoptout. Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information that we receive, or to protect our rights.
As described above, we use your personal information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.